Sarah Forward, otherwise known as Mrs F smiles at the camera. She is wearing a navy blue sweater over a pastel pink collared shirt, standing outdoors with lush green trees and plants in the background.

Where it all began…

I’m Sarah (Mrs F, owner of Cakes by Mrs F) lover of all things pink, pretty and cake decorating! I have always loved baking, this began when my Nan taught me to bake as a little girl. Lots of my recipes belong to my lovely Nan! In fact, when I visited her in her care home, she told all the staff that “we” ran a cake business together, she was very proud!

A four-tiered wedding cake decorated with greenery on a table. Round tables set up for a wedding breakfast are in the background

Where things got a little bit crazy…

When two families became one in 2005, things got a little bit busy and my washing pile was bigger than ever before! Mr F was working hard in the office and I was getting six kids up and out ready for school. The cakes quickly turned from a hobby into an ever growing business that fit perfectly around our big, busy family.

A slice of cake and a pink macaron on a cake plate with cake fork

Cakes by Mrs F today…

Fast forward a few years - our baby is 19, our eldest is 31 - and a few hundred wedding cakes later. Cakes by Mrs F is being run from our family home in Chippenham. It can be a little crazy sometimes, but I wouldn’t have it any other way!